At Supernatural, we spiced up cleaning with an artistic touch. As the Creative Director, I led the way in infusing our products with a splash of soulful style.

Imagine this: An eco-friendly earth-loving safe cleaning product. Our refillable glass bottles and sprayers weren't just sustainable—they looked cool, too, perfect for showing off in the home. They even brought aromatherapy vibes to our cleaning routine with natural ingredients and essential oils. The power of nature was celebrated and our branding was full of luscious landscapes and magical, earthy vibes. To really stir things up we launched with a campaign featuring models frolicking outdoors “in the buff” creating a PR frenzy. We suddenly realized we’d elevated the cleaning experience with this new product.

As the creative lead behind the brand, I orchestrated our engaging commercials, quirky social content, artful animations, and ads that made people swoon. I wove words that gave our brand a unique voice crafting captivating copy and scripts.

It really was an artistic journey from start to finish. I explored the life of each creation, from wild concepts to fine-tuning in production, ensuring they weren't just cleaning supplies but small works of art.

We took branding seriously—our artist approach had us teaming up with motion graphics wizards, animators, editors, photographers, and designers who added that extra magic to every visual touch. We caught the attention of Goop and Nordstrom, who couldn't resist our creative cheekiness.

The media had a blast with us—we turned cleaning campaigns into something special, capturing attention and smiles along the way. Who knew a cleaning product could create such buzz?

Our fame spread like wildfire, thanks to our fun events in Dallas and LA. We rocked the cleaning world, drawing brand ambassadors and influencers together, growing our tribe organically to an impressive 20k within a few months. It felt like we were starting a cleaning revolution.

Step into the world of Uppercut, a fresh and high-end branded merch and event company with a fascinating evolution story. When they approached us, they were in a bind with no branding or name in mind. We kicked off a creative brainstorming exercise and worked collaboratively to discover their true essence.

The result? A powerful name, "Uppercut," a glossy gold and black logo, and distinctive brand colors that boldly set them apart from the sea of cheap promotional products.

As their website took shape, we infused it with punchy copy and original flatlay photography, showcasing their services in a bold and graphic manner. Every step of the way, I meticulously sourced and styled the merch and directed artists to craft compelling visual elements.

The transformation was remarkable. Uppercut emerged as a cut above the rest, armed with a strong visual story and ready to cater to an elevated clientele.

Introducing the brilliant couple behind architectural marvels, Mark and Maurie Gray—a dynamic duo with an unrivaled passion for creating extraordinary spaces. Based in Dallas, their luxury residential design firm sets the benchmark for modern cool and elevated elegance.

When they sought a new website to showcase their opulent designs while preserving their warm, family-owned essence, I took the reins. The result was a sleek, modern platform that exudes sophistication and refinement.

Mastering their social media presence, I expertly managed their accounts on Houzz, Pinterest, Instagram, Facebook, and LinkedIn. Behind-the-scenes glimpses of their architectural wonders were skillfully captured to captivate their audience. Cutting-edge graphic design elements added a touch of contemporary allure to their posts, stories, and ads.

For the finishing touch, we curated stunning professional shoots of their finished homes, elevating the interior style to new heights. With meticulous attention to detail, we brought in carefully chosen props to stage the spaces with finesse.

Embodying the spirit of personalized luxury, we conceived elegant holiday gifts and portfolio pieces, ensuring their discerning clientele receives nothing short of excellence.

When Impak approached me, they had big dreams to revolutionize the packaging industry. They didn't just want to think outside the box; they wanted to think in it. They were passionate about creating high-end retail and cannabis packaging lines that would leave an everlasting impression.

My role was to help them make their mark through a strong social media presence and engaging marketing campaigns targeting B2B customers. I created paid ads, social media stories, and captivating client spotlights to showcase their innovative products.

But we didn't stop there. Impak was on a mission to make a difference in the world, starting with their packaging. Together, we launched "OceanPoly," a groundbreaking eco-friendly packaging line made from recycled ocean plastics. It was a game-changer, and we needed a website and an educational video to spread the word.

I got to work writing web copy and scripts for the video. We collaborated with talented video editors and voice talent to ensure the message was clear and impactful. The product launch was a huge success, and the demand for sustainable packaging solutions grew rapidly.

What I loved about working with Impak was their commitment to making a positive impact. They weren't just about profits; they were about driving change in consumer habits and making a real difference for our planet. They even got involved in ocean cleanups and other environmental initiatives.

It was a pleasure to be part of their journey, pushing the boundaries and changing the world, one box at a time.

Suzy is a true visionary, and transformation is the heartbeat of her life and her companies. Whether it's turning the unmentionable into a pleasant-smelling experience with Poo~Pourri or touching people's lives through her personal brand, she's a force to be reckoned with.

Working as the creative director for both Poo~Pourri and Supernatural, I had the honor of helping Suzy build her brand and venture into the world of motivational speaking. We started by crafting engaging social media content, creating artist animations, and ghostwriting her inspiring posts, blogs, and emails.

Her impact didn't stop there. Countless video edits of her conference talks and travels showcased her magnetic presence, and we even launched a website with an interactive course to help people discover their passion and purpose.

Suzy's branding prowess is second to none. Her style and energy breathe life into everything she does, making her a true branding guru. It's no surprise that leading publications like Forbes, CNBC, Fast Company, and Entrepreneur have featured her. She's been recognized as one of Forbes' Richest Self-Made Women in America (2019), EY's Entrepreneur of the Year (2017), and much more.

Her influence knows no bounds, and she's been a sought-after speaker for events like Conscious Capitalism, Google, HustleCon, SXSW, and the In Goop Health summit.

Suzy's journey is an inspiration, and she's leading the way for a brighter, more empowered world. As her creative director, it's been an incredible ride, and I can't wait to see what's next for this trailblazing visionary.

Picture this: I had the incredible opportunity to lead the charge on the JuiceBlox product launch – an exhilarating journey that fueled my creativity and passion for marketing. Let me give you a glimpse of what went down:

First things first, we knew we had to connect with our target audience – Gen Alpha kids and Millennial parents. So, we meticulously reviewed three audience profiles our team had crafted to ensure we truly understood what makes them tick.

Collaboration was the name of the game. Working closely with the team, I crafted a vibrant brand persona and tone of voice that perfectly resonated with the product's essence.

But here's the juicy part! JuiceBlox had the incredible opportunity to collaborate with none other than YouTubers Unspeakable and Aphmau, famous gamers and video content creators with an immense online following. Leveraging their 2 billion+ monthly views on YouTube and tens of millions of subscribers, we harnessed the power of their online presence for free media distribution, ensuring JuiceBlox reached millions of eager eyes.

Next came the fun part – crafting sample copy that embodied the brand's playful humor. We whipped up four engaging posts, complete with do's and don'ts, showcasing the product's quirky personality.

Social strategy was all about brainstorming and ideating. We huddled together to come up with content pillars for two social channels, ensuring we'd make a splash when it came to sharing JuiceBlox's story.

But we didn't stop there. To bring the visual world to life, I attended a briefing call with our brilliant designer. We discussed everything from IG Stories templates to a mood board, ensuring every pixel was aligned with the launch campaign's vision.

Now, let's talk launch! We came up with two show-stopping campaign concepts, outlining them in a snazzy short deck. Our designer then worked their magic, creating jaw-dropping mockups for launch collateral.

But we didn't want to leave any stone unturned. We brainstormed 'Spark ideas' for creators to promote the product on their channels – after all, the more sparks, the bigger the fire!

The JuiceBlox product launch was a wild ride from start to finish, and I couldn't be prouder of the impact we made. It's a testament to the power of collaboration, creativity, and innovation, and I'm thrilled to have been part of it.

EarthX is not just another film festival—it's a movement that showcases the power of art and media to inspire conservation, climate action, and environmental stewardship. With a strong online presence and interactive websites, both EarthX.org and EarthxFilm are leading the charge to turn awareness into action.

As a copy editor for EarthX, I've been part of a robust creative team, crafting captivating film synopses for environmental documentaries and interactive immersive virtual reality content. Together, we've curated a diverse range of content from top environmental, film, and entertainment groups across the globe, empowering viewers to become change-makers in healing our planet and tackling environmental challenges head-on.

In addition to social channels, I've played a crucial role in co-crafting the film festival program guide and website, ensuring that each film's story comes to life for our engaged audience. And when Covid-19 changed the game, we embraced the challenge and launched EarthxTV, bringing the festival experience directly to homes worldwide.

The journey doesn't stop here—with an app underway and exciting future plans unfolding, EarthX is paving the way for a brighter, more sustainable world. Stay tuned for more groundbreaking initiatives that will leave a lasting impact on our planet and inspire generations to come.

When Paciugo came under new ownership, they envisioned a fresh and modern transformation, moving away from their traditional Italian roots and embracing pop culture vibes. As their trusted consultant, I played a pivotal role in shaping their strategy and creative direction.

To bring their vision to life, I sourced an agency capable of providing turn-key services for photography, video, and social media, acting as the bridge between the client and the agency to ensure a seamless collaboration.

To captivate a younger audience, Paciugo launched a summer flavor that was nothing short of magical—the Paciunicorn. I spearheaded the concept, product development, and creative direction for marketing materials, including eye-catching merch, vibrant POP displays, and engaging social media posts.

The playful and enchanting Paciunicorn cup quickly became a hit, inspiring several knock-offs by major ice cream brands like Baskin Robbins—proof of its undeniable charm and success in the market.

With a bold new image and irresistible offerings, Paciugo continues to delight customers and stay ahead of the competition, embracing their new identity in the modern pop culture landscape.

Poo~Pourri, the before-you-go toilet spray, is a breath of fresh air, tackling the bathroom taboo with humor and flair. As their creative director, I had the joy of conceptualizing hilarious viral videos, crafting witty scripts, and designing captivating campaigns and product bundles. Notably, I also designed a Back to College bundle exclusively for Target, adding an extra touch of convenience and style for students heading back to campus.

Beyond the laughter, Poo~Pourri's true essence lies in their commitment to using natural ingredients and essential oil bases, making their products eco-friendly and environment-safe. Embracing this vision, I was entrusted to spearhead the brand development of their sister company’s sustainable essential oil cleaning line, Supernatural, propelling my career into the realm of natural products with a splash of style and sustainability.

Which Wich came to me with a 14-year-old branding, and I eagerly accepted the challenge to revitalize their image for the modern era. As the creative director behind all things Which Wich, my role encompassed a wide range of responsibilities, from social media content and marketing campaigns to menus, POP, and store designs.

Working closely with both the internal design team and external agencies, I meticulously crafted and unleashed an updated brand message across various media platforms and franchise locations. The results were nothing short of phenomenal.

Additionally, I took charge of managing multiple outsourced vendors for our corporate uniforms, creating style decks that introduced fresh and updated clothing and merch. Always keeping things dynamic, Which Wich ventured into the realm of side companies, including a coffee shop and a cookies and ice cream shop. I enthusiastically conceived their branding and store designs, infusing them with playful palettes and captivating art installations.

Beyond business, Which Wich embraced a passion for giving back. We hosted numerous events at schools, museums, and partnered with the Dallas Mavericks in an exciting contest that involved the local community. Our non-profit charity, Project PB&J, was a heartwarming initiative that held "spreading parties" at corporate events, creating thousands of sandwiches for donation to local shelters and disaster reliefs.

In essence, I had the privilege of guiding Which Wich into a new era, where its brand shines brightly, and its compassionate spirit uplifts communities far and wide.

Indigo Post, a San Diego-based post-production studio, specializes in top-notch editing and mesmerizing motion graphics for commercials and web videos. I was initially brought on board to establish and lead the marketing and PR department, effectively promoting our small but mighty studio and driving growth.

In this role, I became the voice of Indigo Post, crafting compelling press releases, web copy, vlogs, webisodes, and scripts. I took charge of coordinating the production of printed branding materials and show reels, ensuring our studio's exceptional work gained well-deserved recognition.

Our dedication to excellence paid off as we secured prestigious awards, including Telly and Pixie awards, for our outstanding studio works. While monitoring vendor and agency relations and managing press opportunities, we kept our brand shining in the spotlight.

As my journey at Indigo Post continued, I rapidly advanced to a junior producer position. In this capacity, I skillfully orchestrated scripts, budgets, assets, and storyboards. My role as the conductor extended to directing talented animators, editors, and voice-over actors for diverse projects, including commercials and web videos for major brands such as Ford, LG, Lincoln, Gatorade, Adidas, Cars.com, SAVO, and Buzztime.

Indigo Post thrives on delivering creative excellence, and I'm proud to have played a pivotal role in making this happen. From establishing a strong marketing foundation to producing captivating content, my journey at Indigo Post was an exhilarating ride.

Bronzed Bunny is not your average spa—it's an organic airbrush tanning, all-natural sugar hair removal, and body sculpting oasis with a cheeky sense of humor. Located in Orange County, CA, they've already established a strong voice, color palette, and style that sets them apart from the rest.

As a branding maven, they wanted a copywriter who could mirror their unique voice and translate their personality into marketing materials, presentations, and membership copy. They needed someone who could connect directly with customers and convey their vision to a growing network of franchisees.

It's been a joy to work with this spirited team, infusing their materials with the same wit and charm that defines their brand. From sassy marketing campaigns to engaging customer communications, we've crafted a cohesive message that leaves a lasting impression.

Together, we're taking the world of organic tanning and hair removal to a whole new level—one that's filled with laughter and radiant confidence. Bronzed Bunny's success is a testament to their boldness and creativity, and I'm thrilled to be a part of their journey.

Let me breakdown this project I worked on for the city of Dallas for the Census campaign. It was all about ensuring an accurate count for the 2020 Census, especially in some Hard to Count (HTC) segments where there were challenges to overcome.

As the account manager on the project, I was responsible for coordinating and overseeing everything. I was hired as a consultant through White Pants Agency, and it was an important and rewarding role.

One of the highlights of the Dallas County Counts campaign was testing different messages with specific HTC segments. We wanted to connect and engage with populations that might face barriers in responding to the census. For instance, the Hispanic/Latino community required special attention, conducting in-language message testing to ensure effective communication.

But our work didn't stop there. We also dove into influencer outreach, leveraging the power of various influencers to spread the word about the census. From community leaders and elected officials to social media influencers and even celebrities, we worked with them to tailor messages and maximize their reach to specific target audiences.

Throughout the campaign, I directed the art team to create eye-catching digital ads and animated content for social media. It was essential to keep the campaign fresh and engaging throughout its lifespan, and the team did a fantastic job bringing the visuals to life.

And here's a fun part of the campaign - we had a local Dallas artist design custom Nikes for some lucky winners! This unique and creative idea added an exciting touch to the campaign and generated quite a local buzz.

Overall, it was a challenging yet incredibly fulfilling project. We faced obstacles, but with the right strategies and creative approaches, we successfully reached the HTC populations and contributed to an accurate census count for Dallas County. Working on a project with such a significant impact was truly rewarding, and I'm proud of the role I played in making it happen.

At Lemmons Remodeling, "Beyond Your Expectations" is more than just a tagline—it's the foundation of their work. With a commitment to understanding and embracing your unique vision, they go above and beyond in every aspect of planning, design, and construction.

Their previous website didn't do justice to their superior artistry and style. To elevate their online presence, I took charge and crafted a brand new website from the ground up. The goal was to showcase a wider range of their projects and craftsmanship, giving homeowners a comprehensive view of the excellence Lemmons brings to the table as a contractor.

Through meticulous design, compelling content, and seamless functionality, the new website exudes sophistication and professionalism. Lemmons Remodeling now stands out as a high-end brand, leaving a lasting impression in the affluent Dallas homeowner community. With their updated online presence, Lemmons continues to exceed expectations and solidify their position as a go-to choice for discerning homeowners seeking exceptional remodeling services.