TBM
Teague Brand Marketing
About Wendy Teague
Creative Director: Brand & Product Development
19+ years in brand development and digital marketing
Wendy Teague, an admired creative director, brings a hands-on approach to design and creative services, fearlessly seizing the reins to turn chaos into order. With a strong eye for branding and identity direction, she specializes in conceiving captivating campaigns, driving product development, managing accounts, and crafting engaging social media marketing. Wendy's talent extends to copywriting, scriptwriting, event planning, production/post-production, and styling, making her a versatile force in branding and marketing.
Wendy is a trained fine artist with a rich history of showcasing her craft in prestigious gallery shows across New York, Los Angeles, San Diego, and Dallas. Beyond her professional pursuits, she channels her artistic flair into crafting artisan home goods and excels in her side hustle as an interior designer. A creative force for positive change, Wendy's passion for giving back shines through her non-profit fundraising efforts for medical charities, film, and environmental organizations.
In her downtime, Wendy immerses herself in music, earning a reputation as a music fanatic and avid Spotify playlist maker, always seeking new tunes to inspire her creative endeavors. With an unwavering commitment to excellence, Wendy brings her wealth of experience and passion for artistry to each project, leaving an indelible mark on the brands she collaborates with.
Education
School of Visual Arts (SVA), New York, NY
Bachelor of Fine Arts, Illustration 2002
Awarded the Silas H. Rhodes Portfolio Scholarship.
Pratt Institute, Brooklyn, NY
Fine Art Pre-College Program 1995
Awarded the Fine Art Portfolio Scholarship at age 15.
Client List (partial)
Quiksilver
Roxy
DC Shoes
Ford
Poo~Pourri
Home Depot
Target
Supernatural Home Care
Which Wich Superior Sandwiches
Paciugo Gelato Cafe
LG
Gatorade
DreamWorks Animation
Suzy Batiz
EarthX TV / EarthX Film Festival
Reel FX Animation
Dart Transit
Sony Pictures Animation
AFI Film Festival
Walt Disney Animation Studios
YouTubers: Unspeakable & Aphmau
Work History
Owner, Creative Director
Teague Brand Marketing, Dallas TX
2011 - Present (Branding, Website Design, Social Media)
Founder and manager of Teague Brand Marketing (TBMwork.com), a creative marketing consulting agency specializing in brand identity and product development, social media marketing, creating and executing innovative campaign concepts for diverse clients across various industries.
Leads product development initiatives, working closely with clients to conceptualize and launch successful products and services that align with brand identity.
Directs social media marketing strategies, crafting compelling content and visual elements to engage audiences and drive brand awareness.
Copywriting and editing to craft brand voices in website content, scripts, witty taglines, and persuasive ad copy that resonates with the target audience, driving engagement and growth.
Produces engaging videos and multimedia content, overseeing production, post-production, photo, and video shoots to ensure high-quality deliverables.
Stays at the forefront of industry trends, implementing cutting-edge techniques and technologies in marketing and design.
Collaborates with a diverse team of artists, designers, and marketers, fostering a creative and innovative work environment.
Cultivates strong relationships with vendors optimizing resources and negotiating favorable terms for client projects.
Creative Director
Supernatural, Dallas TX
2018-2019 (Home Care / Cleaning Products)
Led product development, from concept to production, ensuring the brand's commitment to eco-consciousness, evident in the design of glass bottles and sprayers offering aromatherapy benefits.
Orchestrated every aspect of the new product launch, including branding, campaign design, and commercial production, resulting in impactful and successful marketing strategies.
Employed a hands-on approach, directing commercials, social content, animations, ads, copy editing, scriptwriting, and website development, delivering captivating and cohesive brand messaging.
Cultivated a strong brand community by organizing numerous events in Dallas and LA with brand ambassadors and influencers, organically growing the following to 12k within the first 6 months.
Fostered creative collaborations with motion graphics artists, animators, editors, photographers, and designers, achieving exceptional visual storytelling and garnering attention from industry leaders like Goop and Nordstrom.
Utilized innovative and occasionally controversial campaigns that captured media attention, demonstrating the brand's ability to make even a cleaning product alluring and stylish.
Creative Director
Suzy Batiz, Dallas TX
2018-2019 (Public Figure)
Led creative direction for Suzy Batiz, a visionary public figure known for transformative ventures in the creative marketing and design industry. Orchestrated successful branding campaigns for Suzy's renowned brands, Poo~Pourri and Supernatural, aligning with her message of infinite potential and inspiration.
Conceptualized and crafted social media content, leveraging artist animations and captivating visuals to elevate Suzy's personal brand and engage her audience.
Utilized ghostwriting expertise to craft compelling posts, blogs, and emails, showcasing Suzy's unique voice and capturing her audience's attention.
Collaborated on countless video edits of Suzy's conference talks and travels, showcasing her dynamic presence and message on various platforms.
Spearheaded the development of an interactive website and course, empowering people to discover their passion and purpose, solidifying Suzy's position as a motivational guru.
Worked closely with Suzy, leveraging her branding expertise and incredible sense of style to elevate her personal brand and inspire audiences worldwide.
Creative Director
Poo~Pourri, Dallas TX
2018-2019 (Home Care / Products)
Spearheaded innovative creative direction for Poo~Pourri, a groundbreaking and poop-positive brand challenging taboos with humorous viral videos and impactful branding.
Conceptualized and crafted compelling scripts and concepts for attention-grabbing videos, contributing to the brand's widespread success and viral reach.
Led strategic design campaigns and curated product bundles, driving sales and enhancing brand visibility in the highly competitive market.
Demonstrated a deep commitment to environmental sustainability by championing the use of natural ingredients and essential oil bases in Poo~Pourri products, aligning with eco-conscious consumer values.
Promoted to direct brand development for Supernatural, a new line of sustainable essential oil cleaning products, elevating expertise in the natural products category.
Collaborated closely with visionary owner, Suzy Batiz, to translate brand visions into captivating and consistent visual identity, messaging, and storytelling.
Director of Brand Marketing
Sinelli Concepts International (Which Wich Superior Sandwiches, Paciugo Gelato), Dallas TX
2018 (Food & Beverage)
Elevated the Which Wich brand through strategic in-house creative direction, contributing to the successful concept development of new product launches.
Oversaw agency work on photoshoots, video production, and printed materials, ensuring compelling displays, point-of-purchase (POP) materials, and effective advertisements.
Revamped the brand's social media presence by injecting humor and pop art elements, leveraging animations, photography, and graphics concepts to engage the target audience.
Successfully launched the new Pizzawich product, orchestrating tastings and events while creating and directing an impactful social media campaign.
Spearheaded a comprehensive branding and social media content overhaul for Paciugo Gelato, culminating in the successful launch of the Paciunicorn flavor and innovative product design.
Led the management of uniforms and apparel, optimizing inventory and streamlining the ordering process to ensure a consistent and professional brand image.
Account Manager
Tractorbeam, Dallas TX
2015-2016 (Advertising, Branding, Design)
Spearheaded and managed client advertisement projects across print, web, and video platforms, ensuring successful project delivery on time and within budget.
Directed the art team, providing creative solutions and fostering a collaborative environment to produce compelling visual content for clients.
Conducted client and staff meetings, providing clear updates on current creative project status while building effective communication within the team.
Led photoshoots and expertly styled sets to capture captivating visuals for client campaigns, achieving the desired artistic direction.
Conceptualized innovative branding ideas, engaging in copywriting and expertly editing content to craft impactful brand messages for clients.
Successfully established relationships with new clients through persuasive pitches and nurtured existing client relationships, building repeat business and long-term partnerships.
Skillfully tracked budgets and maintained financial goals for multiple clients simultaneously, ensuring efficient resource allocation and cost-effectiveness.
Marketing Operations Manager
Quiksilver, Inc. (Quiksilver, Roxy, DC Shoes) Huntington Beach CA
2011 - 2014 (Action Sports Apparel & Accessories)
Recruited as a consultant for the successful implementation and rollout of the web-based customizable project management software, Workamajig CRM.
Promoted to department manager within eight months, overseeing operations workflow processes, CRM customization for all international brands and departments, and photo studio production for B2B and e-commerce platforms.
Collaborated with cross-functional teams, including photo studio, color department, e-commerce, marketing, design, retail, and merchandising, streamlining internal production and audits.
Standardized and improved photo studio management practices for product SKUs, photography creative standards, scheduling, B2B site integration, e-commerce sites, and model casting.
Marketing Director / Junior Producer
Indigo Post, San Diego CA
2010-2011 (Animation, Motion Graphics, Editorial, Commercials, Documentaries, Webisodes, Corporate Videos)
Established the Marketing & PR department, fostering strategic brand growth and market presence.
Promoted within six months to Junior Producer for commercials and web video spots for leading brands like Ford, LG, Lincoln, and Cars.com, elevating brand visibility and engagement.
Directed voice-over talent and expertly coordinated scripts, assets, and storyboards, ensuring seamless project execution within allocated budgets.
Revamped studio branding and copywriting on the website, implementing SEO research and initiating a dynamic social media and blog presence, enhancing online visibility and audience reach.
Oversaw CRM software testing and implementation, optimizing workflow efficiency and project management.
Managed the creative team and freelance talent, cultivating a high-performing and collaborative environment for exceptional project delivery.
Monitored vendor and agency relations and expertly handled sales correspondence, nurturing valuable partnerships for continued growth.
Drove award submissions, resulting in multiple Telly and Pixie award-winning studio works, celebrating artistic excellence and industry recognition.
Marketing & PR Manager
Reel FX Animation Studios, Dallas TX
2007-2010 (VFX, Animation, Motion Graphics, Editorial, Audio, Commercials, Feature Films)
Established the Marketing & PR department and skillfully coordinated the branding of Reel FX Animation Studios amid the merger of Reel FX Entertainment and Radium. Managed a significant budget of $100k, leveraging resources effectively to achieve strategic marketing goals.
Secured extensive launch coverage in prestigious media outlets, including Hollywood Reporter, Screen, Shoot, and Animation World News, significantly enhancing the visibility and reputation of the studio's merged entity.
Composed a comprehensive style guide and spearheaded a successful website re-brand, ensuring a consistent and impactful brand image throughout the transition.
Produced high-profile sponsorships and a notable presence at major industry events such as AFI Dallas Int’l Film Festival, ADAPT Montreal, SIGGRAPH (L.A., New Orleans), Women In Film (Dallas), ComicCon (San Diego), AICP (Dallas), and Boards Summit (New York). Successfully managed a sponsorship budget of $200k, elevating the studio's presence and engagement within the creative marketing and design industry.
Led successful publicity efforts for Reel FX feature films co-produced with major studios like Sony Pictures Animation, Disney, DreamWorks, and Warner Bros, as well as commercial productions for renowned brands including HBO, Showtime, Paramount, and Universal. Publicized Radium commercials for Target, Coke, Pepsi, Gatorade, Adidas, BMW, Volkswagen, Hewlett-Packard, Energizer, and Home Depot, contributing to the studio's portfolio of exceptional projects.
Played a key role in the branding of children’s interactive property Webosaurs.com, strategically determining campaign launch, press materials, and event planning. The successful execution of these branding initiatives significantly elevated the recognition and popularity of the property among the target audience.