When Impak approached me, they had big dreams to revolutionize the packaging industry. They didn't just want to think outside the box; they wanted to think in it. They were passionate about creating high-end retail and cannabis packaging lines that would leave an everlasting impression.
My role was to help them make their mark through a strong social media presence and engaging marketing campaigns targeting B2B customers. I created paid ads, social media stories, and captivating client spotlights to showcase their innovative products.
But we didn't stop there. Impak was on a mission to make a difference in the world, starting with their packaging. Together, we launched "OceanPoly," a groundbreaking eco-friendly packaging line made from recycled ocean plastics. It was a game-changer, and we needed a website and an educational video to spread the word.
I got to work writing web copy and scripts for the video. We collaborated with talented video editors and voice talent to ensure the message was clear and impactful. The product launch was a huge success, and the demand for sustainable packaging solutions grew rapidly.
What I loved about working with Impak was their commitment to making a positive impact. They weren't just about profits; they were about driving change in consumer habits and making a real difference for our planet. They even got involved in ocean cleanups and other environmental initiatives.
It was a pleasure to be part of their journey, pushing the boundaries and changing the world, one box at a time.