Picture this: I had the incredible opportunity to lead the charge on the JuiceBlox product launch – an exhilarating journey that fueled my creativity and passion for marketing. Let me give you a glimpse of what went down:

First things first, we knew we had to connect with our target audience – Gen Alpha kids and Millennial parents. So, we meticulously reviewed three audience profiles our team had crafted to ensure we truly understood what makes them tick.

Collaboration was the name of the game. Working closely with the team, I crafted a vibrant brand persona and tone of voice that perfectly resonated with the product's essence.

But here's the juicy part! JuiceBlox had the incredible opportunity to collaborate with none other than YouTubers Unspeakable and Aphmau, famous gamers and video content creators with an immense online following. Leveraging their 2 billion+ monthly views on YouTube and tens of millions of subscribers, we harnessed the power of their online presence for free media distribution, ensuring JuiceBlox reached millions of eager eyes.

Next came the fun part – crafting sample copy that embodied the brand's playful humor. We whipped up four engaging posts, complete with do's and don'ts, showcasing the product's quirky personality.

Social strategy was all about brainstorming and ideating. We huddled together to come up with content pillars for two social channels, ensuring we'd make a splash when it came to sharing JuiceBlox's story.

But we didn't stop there. To bring the visual world to life, I attended a briefing call with our brilliant designer. We discussed everything from IG Stories templates to a mood board, ensuring every pixel was aligned with the launch campaign's vision.

Now, let's talk launch! We came up with two show-stopping campaign concepts, outlining them in a snazzy short deck. Our designer then worked their magic, creating jaw-dropping mockups for launch collateral.

But we didn't want to leave any stone unturned. We brainstormed 'Spark ideas' for creators to promote the product on their channels – after all, the more sparks, the bigger the fire!

The JuiceBlox product launch was a wild ride from start to finish, and I couldn't be prouder of the impact we made. It's a testament to the power of collaboration, creativity, and innovation, and I'm thrilled to have been part of it.