Poo~Pourri, the before-you-go toilet spray, is a breath of fresh air, tackling the bathroom taboo with humor and flair. As their creative director, I had the joy of conceptualizing hilarious viral videos, crafting witty scripts, and designing captivating campaigns and product bundles. Notably, I also designed a Back to College bundle exclusively for Target, adding an extra touch of convenience and style for students heading back to campus.

Beyond the laughter, Poo~Pourri's true essence lies in their commitment to using natural ingredients and essential oil bases, making their products eco-friendly and environment-safe. Embracing this vision, I was entrusted to spearhead the brand development of their sister company’s sustainable essential oil cleaning line, Supernatural, propelling my career into the realm of natural products with a splash of style and sustainability.