At Supernatural, we spiced up cleaning with an artistic touch. As the Creative Director, I led the way in infusing our products with a splash of soulful style.

Imagine this: An eco-friendly earth-loving safe cleaning product. Our refillable glass bottles and sprayers weren't just sustainable—they looked cool, too, perfect for showing off in the home. They even brought aromatherapy vibes to our cleaning routine with natural ingredients and essential oils. The power of nature was celebrated and our branding was full of luscious landscapes and magical, earthy vibes. To really stir things up we launched with a campaign featuring models frolicking outdoors “in the buff” creating a PR frenzy. We suddenly realized we’d elevated the cleaning experience with this new product.

As the creative lead behind the brand, I orchestrated our engaging commercials, quirky social content, artful animations, and ads that made people swoon. I wove words that gave our brand a unique voice crafting captivating copy and scripts.

It really was an artistic journey from start to finish. I explored the life of each creation, from wild concepts to fine-tuning in production, ensuring they weren't just cleaning supplies but small works of art.

We took branding seriously—our artist approach had us teaming up with motion graphics wizards, animators, editors, photographers, and designers who added that extra magic to every visual touch. We caught the attention of Goop and Nordstrom, who couldn't resist our creative cheekiness.

The media had a blast with us—we turned cleaning campaigns into something special, capturing attention and smiles along the way. Who knew a cleaning product could create such buzz?

Our fame spread like wildfire, thanks to our fun events in Dallas and LA. We rocked the cleaning world, drawing brand ambassadors and influencers together, growing our tribe organically to an impressive 20k within a few months. It felt like we were starting a cleaning revolution.