Step into the world of Uppercut, a fresh and high-end branded merch and event company with a fascinating evolution story. When they approached us, they were in a bind with no branding or name in mind. We kicked off a creative brainstorming exercise and worked collaboratively to discover their true essence.

The result? A powerful name, "Uppercut," a glossy gold and black logo, and distinctive brand colors that boldly set them apart from the sea of cheap promotional products.

As their website took shape, we infused it with punchy copy and original flatlay photography, showcasing their services in a bold and graphic manner. Every step of the way, I meticulously sourced and styled the merch and directed artists to craft compelling visual elements.

The transformation was remarkable. Uppercut emerged as a cut above the rest, armed with a strong visual story and ready to cater to an elevated clientele.