Which Wich came to me with a 14-year-old branding, and I eagerly accepted the challenge to revitalize their image for the modern era. As the creative director behind all things Which Wich, my role encompassed a wide range of responsibilities, from social media content and marketing campaigns to menus, POP, and store designs.

Working closely with both the internal design team and external agencies, I meticulously crafted and unleashed an updated brand message across various media platforms and franchise locations. The results were nothing short of phenomenal.

Additionally, I took charge of managing multiple outsourced vendors for our corporate uniforms, creating style decks that introduced fresh and updated clothing and merch. Always keeping things dynamic, Which Wich ventured into the realm of side companies, including a coffee shop and a cookies and ice cream shop. I enthusiastically conceived their branding and store designs, infusing them with playful palettes and captivating art installations.

Beyond business, Which Wich embraced a passion for giving back. We hosted numerous events at schools, museums, and partnered with the Dallas Mavericks in an exciting contest that involved the local community. Our non-profit charity, Project PB&J, was a heartwarming initiative that held "spreading parties" at corporate events, creating thousands of sandwiches for donation to local shelters and disaster reliefs.

In essence, I had the privilege of guiding Which Wich into a new era, where its brand shines brightly, and its compassionate spirit uplifts communities far and wide.